Brand Style Guide
Brand Style Guide
Welcome to the RMCAD Brand Style Guide – your go-to source for all things RMCAD.
We’re a timeless, flexible brand that lets our success speak for itself. We believe in keeping it clean and cohesive, while also being approachable and friendly.
Our brand balances a warm, welcoming vibe with the conviction that comes from being an industry leader. This guide will help you navigate our brand identity and maintain consistency in all your communication materials.
Core Elements
About RMCAD
We are an innovative, rigorous, and community-oriented global learning environment that inspires passion for critical thinking and prepares learners to be forces of change in the creative industries, our communities, and the world.
Brand Voice
Our voice is approachable, fun, and inspiring in order to warmly resonate with our audience.
Color Palette
Strong and recognizable, our colors have a lot of personality…just like we do.
Typography
Typography plays a vital role in our brand identity. Take a closer look at our typefaces and how they can be used across communication channels.
Logos
Our logo is like the stylish outfit you wear to a gallery opening – it’s modern, eye-catching, and shows off your creative side. Get to know it more closely.
Program Resources
Program resources provide a way for RMCAD departments to maintain consistency and coherency across all digital channels.
Photography
Photography is a vital component of the RMCAD brand identity and is essential in bringing the stories of students, faculty, and staff to life.
Video
Our video content is story-focused and essential to connect and engage with our audience in a dynamic way.
Design Elements
Design elements are an essential part of the RMCAD brand identity, providing visual cues that communicate our brand personality and values to our audience.
Resources / Templates
From PowerPoint presentations to email signatures, you can find any resources or templates you need here.
Creative Design Examples
Our creative design examples include a range of assets, such as brochures, newsletters, signage, and flyers.